Media Kit

ashlee nicole

Based in Dallas, TX · @byashleenicole

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Portrait of Ashlee in a red top — hi, friend

Ashlee leaning on a table with her camera — creating

Ashlee holding her baby nephew in the kitchen — auntie era

About

Hi, I'm Ashlee

Hi, I'm Ashlee — a lifestyle & wellness-forward creator and storyteller focused on intentional living rooted in family, faith, health, and creative expression. My work reflects what it looks like to build a meaningful life at a human pace while navigating chronic illness and real-world capacity.

I partner with brands that value authenticity, intention, cultural nuance, and real-life functionality in the way products and stories show up in everyday life.

nap taker
spoonie
child of God
creative entrepreneur
visual storyteller
coffee drinker
auntie of the year

Across Platforms: 10K
Engagement Rate: 2.18%
Audience of Women: 63%

Stats as of Nov 2026

Content pillars

What I make

Creative entrepreneurship

Creative entrepreneurship as a path to freedom.

Wellness & chronic illness advocacy

Living with Polycythemia Vera, HBP, chronic fatigue, and migraine — out loud.

Faith & lifestyle storytelling

Centering God, rest, purpose, and community.

Auntie life

Toy hauls, nephew bonding, the rich [spiritually], fun, favorite TT.

“My goal? To make aligned living look possible, beautiful, and non-negotiable.”

Video showcase

The feed

On repeat

#FableticsPartner

As a proud Fabletics Partner, I create authentic, lifestyle-driven content that showcases the intersection of wellness, style, and everyday functionality. Whether I'm walking for my mental health, running errands, or creating at home, I highlight how Fabletics gear supports real women with real lives—comfortably and confidently.

#AuntieAF

My 'Auntie Era' is soft, silly, and sacred. Through relatable and heartwarming content, I share moments from my life as an involved auntie—whether I'm buying toys, wrangling toddlers, or capturing the joy of everyday adventures with my nephews. It's a celebration of family, caregiving, and Black auntie joy.

Health & Wellness

Retainer / ongoing

Goal

Give the brand a consistent, trusted face and a steady stream of content showing its body care products in real, everyday scenarios for its audience.

Strategy

Rather than a one-off campaign, I worked as the face of the brand on a monthly retainer — producing recurring product videos that demonstrated different use cases and routines, so the audience saw the products show up in real life again and again.

Deliverables

Monthly short-form product videos
Scenario-based demos across the product line (body serums, scrubs, body whips)
Product photography
Ongoing creative partnership as the brand's on-camera face

The gear

Cameras

iPhone 15 Pro
Canon RP
DJI Osmo Pocket 3
Lenses: 24mm, 50mm, 24-105mm

Audio

DJI Mic 2
DJI Mic Mini
Movo USB-C wireless mini mics

Lighting

(2) Godox P260C Pro 45W LED panels
Neewer ultrathin flapjack LED
C-stand + light stands

Editing / Other

CapCut Pro
Adobe Premiere Pro
MacBook Pro + Mac Mini + iPad
Neewer X16B teleprompter
SanDisk 2TB Extreme Pro SSD

Media Kit

Hi, I'm Ashlee